Boston-based running label Tracksmith has teamed up with wellness brands Ciele, Hyperice, Linden X Two, Roka, and Whoop, to host a global virtual running event called The Perfect Mile: Fundraising for the Front Line. Registration to participate is $15, and 100% of proceeds from the initiative are headed directly to the United Nations‘s COVID-19 Solidarity Response Fund.

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As like-minded brands in the outdoor industry, we’ve joined together in an initiative to use our bodies for good. We invite you to join Tracksmith, @whoop, @hyperice, @coffeebylt, @roka and @cieleathletics in running The Perfect Mile, a global virtual run supporting the United Nations Foundation’s COVID-19 Solidarity Response Fund for the World Health Organization. Inspired by the legacy of Sir Roger Bannister, who ran his Perfect Mile in May after a day’s work in the hospital where he was a trainee doctor, we’re encouraging runners everywhere to run a solo mile between May 27th – May 31st in service of this cause. This isn’t a race, but rather a global movement of runners focusing on a goal that is collective, not individual. Learn more and sign up at PerfectMile.org.

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The event is actually already underway, and will last through EOD Sunday, May 31st. Once you register (which can be done here), you’ll receive a “digital pack” which includes various animated wallpapers with The Perfect Mile logo, for easy posting to Instagram Story, Facebook, or wherever you share your content. You’ll also receive promo codes for deals on gear from every participating brand.

Importantly: This is not a race. The online racing community has stepped up to the plate over the last few weeks, big time, and put together some creative challenges — Brooklyn Track Club is hosting a prize mile at the end of June, in collaboration with VDOT02, while Trials of Miles is hosting a March Madness-style tournament called “Survival of the Fastest” where distances vary each week — but The Perfect Mile is focused more on community than competition. At a time when the sport’s interpersonal network (clubs, 5Ks, corner running stores) has taken an incalculable hit, and so many have had to soldier on alone, here’s a way to run together.

That said, if you do PR, don’t hold back on telling the world. Just tag #ThePerfectMile when you do. After you’ve finished your mile run and spread some goodwill, take advantage of the event’s special-offer discounts. It’s a murderer’s row of brands, with excellent discounts throughout:

  • CIELE: $6 off your order of $60 or more, and Ciele will contribute an additional $6 to the WHO fund
  • HYPERICE: 10% off all products at Hyperice.com
  • LINDEN X TWO: 20% off your next order, good until July 1st
  • ROKA: $50 off an order of $150 or more
  • TRACKSMITH: $15 off your next purchase of $75 or more
  • WHOOP: 20% off any WHOOP membership

Most of the codes extend into late June. Ciele is an adventure outfitter, Hyperice makes recovery products (including those famous NormaTec sleeves) Lindex X Two is a specialty coffee company founded by former Olympians, Roka deals in performance eyewear, Tracksmith has some of the best (and handsomest) running apparel out there, and Whoop is a wearable that tracks personal fitness metrics.

For more information on The Perfect Mile, head here. Good luck out there — remember to save some juice for that fourth lap.

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Tracksmith Is Hosting a Virtual Mile Run in Support of the UN's COVID-19 Response Fund

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